THE IMPACT OF CUSTOMER VALUE PROPOSITION ON BUSINESS STRATEGIES
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE IMPACT OF CUSTOMER VALUE PROPOSITION ON BUSINESS STRATEGIES
This study aimed to determine the impact of customer value proposition (CVP) on business strategies, with objectives to evaluate how CVP influences strategic planning, assess its effect on competitive positioning, and analyze its role in driving customer loyalty. A survey research design was employed to gather comprehensive data from a broad sample, providing robust insights. Using Taro Yamane’s formula, a sample size of 330 respondents was derived from the retail industry in Lagos. The reliability coefficient score for the survey was 0.87, indicating high reliability. Findings indicated that a strong CVP significantly enhances strategic planning, competitive positioning, and customer loyalty. Recommendations include developing clear and compelling CVPs and integrating them into business strategies to drive competitive advantage and customer loyalty.
Related Project Materials
RACISM AND OPPRESSION IN BLACK AMERICAN LITERATURE: AN EXAMPLE OF RICHARD WRIGHT’S BLACK BOY
ABSTRACT
It is known fact that racism and oppression are one of the major issues in...
EFFECT OF COVID-19 ON THE ACADEMIC PERFORMANCE OF SECONDARY SCHOOL STUDENTS
ABSTRACT
The study was designed to examine the effect Of Covid-19 on the academic performance of secondary students in N...
AUTOMATED PRODUCTS DISTRIBUTION MANAGEMENT SYSTEM
Background
Most producers use intermediaries to bring their products to market. They use a set of interdependent organiz...
ISOLATION AND CHARACTERIZATION OF MICROORGANISMS FROM STORED PAP (OGI)
ABSTRACT
The microbial changes which took place during the steeping and storage of pan (ogi) was studied. The st...
DESIGN AND IMPLEMENTATION OF INTELLIGENT TUTORING SYSTEM
ABSTRACT
Intelligent Tutoring Systems (ITS) is the interdisciplinary field that investigates how to devise educational s...
ROLE OF MATERIAL MANAGEMENT IN PRODUCTION ACTIVITIES
Abstract
This research work examines the roles of material management in production activities a case study of Lexos pai...
AN EXAMINATION OF ADMINISTRATIVE SKILLS REQUIRED OF PRINCIPALS IN ORDER TO ENSURE EFFECTIVE MANAGEMENT OF SCHOOLS
ABSTRACT
This study examined the administrative skills required of principals in order to ensure e...
NIGERIA’S QUEST FOR UNITED NATIONS SECURITY COUNCIL’S SEAT: A MYTH OR A REALITY
Abstract
Evidence abounds of Nigeria’s quest for a permanent seat in the United Nations Security Council
THE ROLE OF CITIZENS IN COMMUNITY POLICING
ABSTRACT
This research was initiated to assess the role of citizens in community policing in Dutsin-ma Local Government...
THE IMPACT OF INFORMATION SYSTEMS ON HUMAN RESOURCE MANAGEMENT
THE IMPACT OF INFORMATION SYSTEMS ON HUMAN RESOURCE MANAGEMENT
Abstract: This study aimed to asse...
